OTT platforms are gaining users at a fast pace these days.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
This post explores read more the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What are free streaming services?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
FAST services are becoming more popular.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
A wide content range boosts usage.
Final thoughts
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.